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Michael Rothschild PhD

Michael Rothschild, PhD, is an emeritus professor for the School of Business at the University of Wisconsin, where he has been on the faculty since 1975. His research focuses on social marketing, that is, the use of commercial marketing techniques to change behaviors on public health and safety issues.

Currently he is principal investigator on a project for the Wisconsin Department of Transportation to reduce alcohol impaired driving. He was Eminent Scholar at the Center for Strategic Dissemination, National Cancer Institute in 2003-2005. In addition, he has worked on social marketing projects related to reducing obesity, reducing binge drinking on college campuses, increasing produce consumption and exercise, and inhibiting the onset of smoking among teenagers.
Picture from Using Social Marketing to Reduce Childhood Obesity video
Picture from An Introduction to Social Marketing: Considering its Philosophy and Process as Input to Public Health Practice video