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Video Library

Privacy Policy

University of Wisconsin
School of Medicine and Public Health (SMPH)

  1. INFORMATION WE COLLECT. The SMPH Video Library collects information about our users' use of the Service in order to provide a secure and personalized experience. We collect both Personal Information, such as email addresses, passwords, and user ids; and demographic information. The following list includes the different types of information we collect.

    • Personal Information
      "Personal Information" is information that would allow someone to identify or contact You, including, for example, Your e-mail address. Personal Information does not include aggregated information or information about You that, by itself, does not permit the identification of individual persons. For example, statistics about how many persons visited our Web site last month is not Personal Information.
    • Non-personally Identifiable Information
      "Non-personally Identifiable Information" is anonymous information about You that does not include Your name or contact information. For instance, the links that You save and share via the Service is Non-personally Identifiable Information. We use this information to customize the Service for You and will not include or refer to Personal Information, such as Your e-mail address, when using this type of data. For example, You might be saving pages about immunology. Based on this information, we may deliver content related to immmunology.
    • Aggregated Information
      "Aggregated Information" refers to information we gather by aggregating Non-personally Identifiable Information to provide a summary of our users. We use Aggregated Information to show usage patterns and to do such things as operate our. Examples of such aggregated data would be an IP address, browser type or access time. Such Information is not linked to Your Personal Information.
  2. PERSONAL INFORMATION WE COLLECT. We may collect Personal Information when You: (a) sign up as a user; (b) make changes to Your user profile information; and (c) send e-mail messages, forms, or other information to us or via the Service. When You sign up as a user, we ask for Personal Information, such as an e-mail address, to allow us to create an account for You, respond to Your questions or contact You regarding Your account. We use the e-mail address You provide on the registration form as a primary user identifier to guarantee uniqueness across the Web.

    Like many other Web sites, SMPH uses a standard technology called "cookies". Cookies are small pieces of information stored on Your hard drive and not on our site. They can help make Your Internet experience quicker and more convenient. Cookies allow You to login without entering Your login information each time You use the Service. Cookies help us understand how users use the Service, which allows us to improve and tailor the Service. You will not be able to use the Service if You disable cookies.
  3. OUR USE OF PERSONAL INFORMATION. SMPH uses Your Personal Information to create a secure and personalized service for You. We also use Your Personal Information to contact You, if You expressly consent, regarding updates about the Service. You may opt-out of receiving mailings from us at any time by following the instructions in Section 9.
  4. DISCLOSURE OF PERSONAL INFORMATION. We do not sell, rent, or loan Your Personal Information to third parties without Your permission. So, for example, we do not sell Your e-mail address or other Personal Information to mass marketers. We may disclose Non-personally Identifiable Information and Aggregated Information about our users, but that information does not contain Personal Information.

    As with other Web sites, if law enforcement or judicial authorities require SMPH to provide Personal Information on a subscriber, we must cooperate with the authorities provided they support their requirement with the necessary legal documentation.
  5. PRIVACY PROTECTION FOR CHILDREN. In compliance with the Children's Online Privacy Protection Act (COPPA), we will not knowingly provide our Service to persons under the age of thirteen (13). If SMPH later learns that any subscriber is under the age of thirteen (13), we will take appropriate steps to remove the subscriber's information from the database and will restrict access to the Service.
  6. CORRECTING, UPDATING AND DELETING PERSONAL INFORMATION. You can access and update Your registration information by logging onto the Service and selecting the Options button. The Options page allows You to update Your registration information. You may choose to have Your Personal Information deleted by contacting us at our feedback form (http://videos.med.wisc.edu/feedback.php).
  7. SECURITY PROCEDURES. SMPH has implemented security measures to protect Your information from loss, misuse and alteration. We use industry-standard practices, such as encrypted storage and password protection systems, to safeguard the confidentiality of Your Personal Information.
  8. CONSENT. This Privacy Policy is a part of the Terms of Use page. When You use the Service, You are using a service provided by SMPH and You agree to be bound by the Terms of Use and this Privacy Policy. Some terms may be defined in the Terms of Use. This Privacy Policy only addresses activities from our servers. Other sites (including those that we link to and third party sites or services) may have their own policies, which we do not control, and thus are not addressed or controlled by this policy.
  9. NOTIFICATION OF CHANGES. If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we will notify you via email. You will have a choice as to whether or not we use your information in this manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Web site notifying users of the change. In some cases where we post the notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

We hope this policy clarifies our procedures regarding Your Personal Information. We at SMPH believe strongly in respecting the privacy of all our users. We will update and amend this statement if and when it is necessary. Please check back often to read our most updated and amended statement. Upon posting the amended version, SMPH will take reasonable measures, either through email or other electronic medium, to obtain consent from You to the amended terms. If you have any questions regarding our privacy policy, please contact us on our feedback form (http://videos.med.wisc.edu/feedback.php).