Jeffrey Davis, MD, shares what Wisconsin has experienced in regards to H1N1 and explains what needs to be done about it.

Michael Hamm, PhD, forces us to think about what we value and what it means - A vibrant economy that 'fits' the 21st century, A healthy population with each person able to realize their potential with a particular focus on vulnerable populations, Smart, Efficient, Sustainable development, and The preservation and enhancement of our natural resources for future generations.

Social marketing uses commercial marketing techniques to solve public health and public safety problems. By focusing on the individual whose behavior they are trying to manage, public health practitioners can gain an understanding of the barriers to the desired behavior and the benefits that are needed to accommodate self-interest. By focusing on the environment within which the individual lives, practitioners gain an understanding of the competitive choices available and the daily hassles within which the person must function. In this way, social marketing can be used to develop products/programs/services that will lead to the desired public health behavior. Behavior is managed through environmental change, rather than through messages or law enforcement. The presentation considers ways to use social marketing to reduce childhood obesity.

In this presentation, Aaron Carrel, MD, explains the social ecological model, discusses the role schools play in promoting pediatric fitness and answers the question - are school-based exercise interventions effective?

Frank Greer, MD reviews the importance of vitamin D as a hormone and its potential impact on chronic diseases (not just rickets!), explains the rationale behind the new AAP recommendations for vitamin D and clarifies the role of serum 25-OH vitamin D level in determining vitamin D status.

Jonathan Temte, MD, reviews the influenza vaccine (why, who and what to expect) and shares how you can enhance the use of this and other vaccines (where we are, where we want to go and how to get there.)

Eugene Shapiro, MD, gives the background of the Varicella vaccine, shares results from the study of its effectiveness and describes controversies and implications of what has been learned.

James McCarthy, MD, speaks on the evaluation and treatment of scoliosis. The learning objectives of this presentation are: 1. To identify children with scoliosis from clinical exam. 2. To understand the natural history of idiopathic scoliosis. 3. To know the clinical findings that suggest diagnosis other than idiopathic scoliosis.

The objectives of this presentation are to allow you to: 1) Appreciate the natural development of the foot and arch 2) Develop a strategy for examining and treating children with flat feet 3) Recognize the role that obesity plays in foot development and foot pain

Dr. Stafstrom will speak on: 1) Structure, function and genetics of ion channels 2) Disorders of ion channel function - "channelopathies" 3) Ion channels as therapeutic targets